PERFORMANCE MARKETING AGENCY THAT CONVERTS

Turn your advertising budget into measurable business growth with data-driven performance marketing across Google, Meta, YouTube, LinkedIn and other high-intent channels. We connect campaign strategy, audience targeting, creative testing, conversion tracking, landing-page optimization and continuous campaign improvement to help you generate better leads, increase sales and make every marketing decision measurable.

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2023

Founded in New Delhi

5.0★

Client rating (13 reviews)

40+

Portals & platforms shipped

100%

Projects with post-launch support

Performance Marketing Built Around Business Outcomes

Performance marketing is more than launching Google or Meta ads. It is a measurable customer-acquisition system that connects media buying, audience research, creative, landing pages, conversion tracking and continuous optimization around a clearly defined business outcome.

Our performance marketing services help businesses generate qualified leads, increase online sales, acquire customers and improve marketing efficiency. Every campaign is planned around measurable KPIs such as cost per lead, cost per acquisition, conversion rate, customer acquisition cost, revenue and return on ad spend.

Instead of optimizing campaigns only for clicks, impressions or reach, we focus on the actions that matter to your business and use campaign data to identify what should be improved, reduced or scaled.

Is Your Ad Budget Actually Working?

Paid advertising can generate traffic quickly, but traffic alone does not guarantee business growth. Poor targeting, weak creative, incorrect conversion tracking, irrelevant search terms, slow landing pages or an unclear offer can turn an advertising budget into wasted spend.

We look beyond campaign-level metrics to understand where customers are entering your funnel, where they are dropping off and which campaigns, audiences, keywords and creatives are contributing to meaningful conversions.

Common Performance Marketing Problems

High advertising costs without enough qualified leads
Clicks and traffic without meaningful conversions
Google Ads campaigns attracting irrelevant searches
Meta Ads generating engagement but weak business outcomes
Incorrect or incomplete conversion tracking
Landing pages that fail to convert paid traffic
Advertising decisions based on incomplete attribution data
No structured process for creative and audience testing

Our Performance Marketing Services

A full-funnel approach to paid customer acquisition, conversion and campaign optimization.

Google Ads Management

Capture high-intent customers through Google Search, Performance Max, Shopping, Display and YouTube campaigns structured around your business goals.

Keyword and search-intent research
Campaign and ad-group structure
Search-term analysis
Negative keyword management
Bid and budget optimization
Conversion-focused ad testing

Meta Ads Management

Build Facebook and Instagram advertising campaigns around audience discovery, creative testing, lead generation, sales and remarketing.

Audience research and segmentation
Creative and messaging testing
Lead generation campaigns
e-Commerce campaigns
Retargeting campaigns
Pixel and Conversions API strategy

Paid Social Advertising

Reach and convert relevant audiences across social advertising platforms using channel-specific targeting, creative and campaign strategies.

Facebook and Instagram advertising
LinkedIn advertising
Video advertising
Lead form campaigns
Retargeting
Creative experimentation

Lead Generation Campaigns

Generate and improve qualified enquiries by connecting targeting, messaging, offers, landing pages and conversion tracking.

Lead qualification strategy
Search lead generation
Social lead generation
Landing page campaigns
Call and WhatsApp conversion tracking
Cost-per-lead optimization

e-Commerce Performance Marketing

Drive measurable online-store growth through product-focused advertising, shopping campaigns, remarketing and conversion optimization.

Google Shopping campaigns
Performance Max
Meta catalogue campaigns
Product remarketing
Creative testing
ROAS and profitability analysis

Remarketing & Retargeting

Re-engage visitors, prospects and previous customers with campaigns based on their interaction with your website, products and marketing funnel.

Website visitor audiences
Engagement audiences
Product-viewer retargeting
Lead retargeting
Customer audience segmentation
Sequential campaign strategies

Measurement Before Optimization

Campaign optimization is only as reliable as the data behind it. Before making major scaling decisions, we review how conversions are being recorded and whether the available data represents actual business outcomes.

Depending on the business model and advertising platforms, measurement may include GA4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, Conversions API, CRM events, phone calls, forms, WhatsApp enquiries and revenue data.

Performance Measurement Framework

CTR

Traffic engagement

CPC

Cost per click

CPL

Cost per qualified lead

CPA

Cost per acquisition

CAC

Customer acquisition cost

ROAS

Return on ad spend

Conversion Rate

Visitor-to-action efficiency

Revenue

Commercial outcome

How Our Performance Marketing Process Works

Business & Market Research

Understand your offer, audience, competitors, economics, existing campaigns and business objectives.

Tracking & Funnel Setup

Establish meaningful conversion events and identify the customer journey from first interaction to conversion.

Campaign Launch & Testing

Launch structured campaigns and test audiences, keywords, creative, messaging, offers and landing experiences.

Optimize, Learn & Scale

Use real campaign data to identify inefficient spend, improve conversion efficiency and scale validated opportunities.

Who Is Performance Marketing For?

Performance marketing can support different business models when the desired customer action can be clearly defined and measured.

e-Commerce & D2C

Product discovery, sales, repeat purchases and ROAS optimization.

B2B Businesses

Qualified enquiries, lead generation and customer acquisition.

Local & Service Businesses

Calls, enquiries, appointments and location-based demand generation.

Startups & Growing Brands

Customer acquisition testing, channel validation and scalable growth.

Why Businesses Choose Our Approach

Business-First Strategy

Campaign objectives are connected to commercial goals rather than isolated advertising metrics.

Transparent Measurement

Clear measurement helps identify where advertising spend is producing useful actions and where it needs improvement.

Continuous Optimization

Campaigns evolve through structured testing of targeting, keywords, creatives, offers, bidding and landing experiences.

Show The Work, Not Just The Claims

Performance marketing pages become more trustworthy when visitors can see how campaigns were actually planned, measured and improved.

Add verified case studies below this section with the original campaign context, objective, starting position, strategy, timeframe, spend range where appropriate, measurable outcome and lessons learned.

Important: Only publish campaign numbers that can be verified internally. Avoid generic or unsupported claims such as “guaranteed ROI”, “100% results” or “every rupee will generate profit”.

Find Where Your Ad Budget Can Improve

Get a practical review of your campaigns, tracking, targeting and conversion journey before increasing your advertising budget.

Request a Performance Marketing Consultation

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Company SK Saloon

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Exemplary Web Development Firm! Astounding Proficiency, Seamless Correspondence, and Enthralling Creations. Warmly Advocated

Company Paisaa Paid Finance

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Tech Thastu is one of the best professional organised company to develop professional website and online marketing channel to develop business growth. I have been used their services for my business growth. Their Team provides the best outcome of services that matches the business profiles and requirements to make changes in the marketing platform.

Company Biored Pharmaceuticals

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I chose TechThaastu for my mobile app project, and they effortlessly met all my requirements. Their highly experienced team can tackle any issue in minutes, making the entire experience incredibly smooth and professional.

Company Stock App

Yes. An independent performance review can examine campaign structure, targeting, search terms, creative performance, conversion tracking, landing pages and business outcomes. The audit can identify areas of wasted spend or missed opportunities without requiring an immediate change of agency.

Not automatically. Increasing spend before understanding lead quality, sales conversion rate, customer acquisition cost and revenue can amplify an inefficient funnel. We recommend examining the complete journey from advertisement to qualified lead and final customer before deciding whether additional budget should be allocated.

Common causes include broad or irrelevant search traffic, weak keyword-to-ad alignment, incorrect conversion tracking, an unclear offer, poor landing-page relevance or a mismatch between the advertised service and the visitor's actual intent. The account should be reviewed across the complete conversion path rather than judging performance from clicks alone.

The appropriate measurement depends on the business model. Lead-generation businesses may monitor qualified lead rate, cost per qualified lead, sales conversion rate and customer acquisition cost. E-commerce businesses may additionally track revenue, contribution margin, average order value and ROAS. The important point is to connect advertising data with meaningful business outcomes.

The campaigns are managed according to each platform's strengths, but the overall strategy should remain connected. Search intent, social discovery, remarketing, creative messaging, landing pages and conversion data can inform one another so that each channel contributes to the broader customer-acquisition journey.

Yes, but the measurement framework needs to account for the complete sales cycle. For B2B and other longer-cycle businesses, optimizing only for form submissions can produce misleading results. Lead quality, qualified opportunities, CRM stages and eventual customer acquisition should be incorporated wherever reliable data is available.

The answer depends on where the increase originates. We normally examine traffic quality, auction costs, targeting, search terms, creative performance, conversion rate, landing-page experience and tracking before changing budgets. Reducing bids or increasing budgets without identifying the underlying cause can hide the problem rather than solve it.

Techthaastu Marketing Team need to understand the business model, target market, average order value or customer value, margins where relevant, sales capacity, conversion rates, existing campaign data and desired business outcomes. A budget should be connected to realistic acquisition economics rather than selected only because a particular advertising platform recommends it.

Sometimes. Improving targeting, reducing irrelevant traffic, strengthening creative, fixing conversion tracking, improving landing-page conversion rates or reallocating budget toward stronger campaigns can improve efficiency without simply increasing total spend. The available opportunity depends on the current account and business economics.

Contact Us

Please feel free to call or email us, or use our contact form to get in touch with us. We look forward to hearing from you!

Our office:

Techthaastu Private Limited, Pt. Mehru Marg, Near Govt. Girls Senior Secondary School(Bijwasan), vill. Bharthal, Dwarka sector 26, New Delhi, India 110077

Call us:

+918383889042

Send Us Mail:

contact@techthaastu.com

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Techthaastu builds practice management systems, client portals, and automation tools for CA firms, legal practices, and insurance companies across India. Based in New Delhi. Real team. Real results.

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